Sport
FootAR for sport is a live 3D match view, drawn from match data, that clubs, leagues and rights holders embed in their own site or app and offer in headsets.
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The problem
Fans follow the match on a second screen, and most of what clubs and leagues offer there is a score and a list of events. Rights holders need a matchday experience they own, on their own site and app, with room for sponsors inside it.
What we build

A live 3D stadium
Every match drawn in 3D from live data, with stats, xGoal and goal replays, embedded in your site or app.
See the product
Matchday activations
QR codes on pitch-side boards and in the stands that open the 3D stadium, games and prizes.
See the work
Headset apps
The stadium on a table, in Apple Vision Pro and Meta Quest.
See the product
At the venue and in the app.
Two recordings: FootAR with Liga Portugal at the Allianz Cup Final Four, and the 3D stadium inside the SC Braga app.


Proof insport.
Each case is documented with public sources.
All work
A virtual stadium for Braga fans
Selected for Sporting Clube de Braga's Innovation Hub, FootAR piloted a browser virtual stadium so Braga fans could follow matches in 3D.

Matchday in 3D at Estádio da Madeira
FootAR's first club partnership: free real-time stats and augmented reality for Nacional fans on their phones, with prizes during matches.

Portugal vs Czechia, Euro 2024, live in 3D
On 18 June 2024, JN and FootAR offered readers an interactive 3D view of Portugal vs Czechia (Euro 2024, Group F), with the match unfolding in real time, live stats, commentary and goal replays in 3D.
How it works
- Your data Live match data: what happened and where on the pitch.
- FootAR engine Our own real-time 3D engine turns it into a live scene.
- Every screen The web, phones, Apple Vision Pro and Meta Quest.
Questions we hear
Is it video of the match?
No. FootAR draws the match in 3D from live match data: what happened and where on the pitch. It is not broadcast video or a camera reconstruction of the players.
Which platforms does it run on?
In the browser on any phone or computer, with no app for fans to install, and as apps for Apple Vision Pro and Meta Quest.
How does it fit into our site or app?
As an embeddable 3D match view on your own pages and in your app. The integration questions for your platform are answered in a private demo.
What data does it need?
Live match data: what happened and where on the pitch. Data sources are covered in a private demo.
Can sponsors appear inside it?
Yes. Sponsor placements, QR activations and matchday games can live inside the 3D experience.
Who has used it?
SC Braga, CD Nacional, Jornal de Notícias, Record and DN Madeira, each documented on its case page with public sources.
FootAR ▶︎ Bring Reality Into Play
What should people step into?
Tell us what you already have: data, places or products. We'll show you what is possible.