Matchday in 3D at Estádio da Madeira
CD Nacional, Club partnership, 2022–2023
FootAR's first club partnership: free real-time stats and augmented reality for Nacional fans on their phones, with prizes during matches.
- Client
- CD Nacional
- Sector
- Leagues & clubs
- Year
- 2022–2023
- FootAR technology
- Live 3D Match Tracker, Fan games, Stadium activation
Context
CD Nacional plays at Estádio da Madeira in Funchal, a few kilometres from FootAR's base.
Challenge
Connect fans in the stands and at home to a digital matchday experience built in Madeira.
Solution
Fans follow the match in AR on a smartphone: goals, the starting eleven in 3D, formations, shot analysis and performance ratings, plus prize games, opened from QR codes and matchday posters and backed by pitch-side boards.
Outcome
Partnership announced by the club on 28 December 2022 and activated across the 2022/23 season.