FC Porto vs Benfica in augmented reality
Record, Media live coverage, 2025
Portugal's sports daily Record offered readers FootAR's augmented-reality coverage of FC Porto vs Benfica, after an earlier Sporting vs Braga live.
- Client
- Record
- Sector
- Media
- Year
- 2025
- FootAR technology
- Live 3D Match Tracker, Smart Live Stats, AR
Context
Record publishes live online coverage of the biggest matches in Portuguese football.
Challenge
Make live match coverage more interactive for readers who follow the game online.
Solution
FootAR's live 3D and AR experience embedded in Record's coverage: statistics, player and play data, and interaction for readers.
Outcome
Record presented the format as a new way to follow the match; no audience figures have been published.