▶ Video
BetArena on XR glasses
Live markets, stats and insights arranged around the match, on VITURE glasses.
▶ Watch video: BetArena on XR glasses (YouTube, opens in a new tab)
Betting
FootAR for betting is a live 3D match view, drawn from match data, that sportsbooks place beside their in-play markets on the web, in the app or on XR glasses.
Book a sportsbook demoThe problem
In-play customers bet while the match is on, often away from the broadcast. A score and an event list do not show what is happening on the pitch. Operators need a view of the match next to their markets that keeps customers on their own page, with odds and bet placement left where they are.
What we build
BetArena on XR glasses
Live markets floating around the match on VITURE XR glasses: our BetArena prototype, recorded at our stand.
See the work
A 3D match view
The live match drawn in 3D from data, embedded beside your markets on match pages and in the app.
See the product
Markets in context
Live markets, stats and insights arranged around the 3D pitch.
How the engine works
Concept scenario
An in-play match page, in 3D
A sportsbook's match page with the live 3D view beside its in-play markets, on the phone.
Ready to build: an illustration of what we would make with you, not a client project.
What we have built
Projects, products and experiments, with their videos.
Match report with 3D replays
Every event of the match in a timeline; tap a goal to replay it in 3D.
How it works
- Your data Live match data, next to the markets you already run.
- FootAR engine Our own real-time 3D engine turns it into a live scene.
- Every screen Sportsbook pages, apps and XR glasses.
Questions we hear
Does FootAR take bets or set odds?
No. FootAR shows the match in 3D next to your markets. Odds, bet placement and the customer relationship stay with the operator.
How does it fit our product?
As an embeddable view on your match pages and in your app. Integration and data sources are covered in a private demo.
Which platforms does it run on?
In the browser on your sportsbook pages and inside your app, with no extra app for customers, and on XR glasses, as in our BetArena prototype.
What data does it need?
Live match data, next to the markets you already run. Odds and markets stay in your own systems.
Has it been recognised?
FootAR was shortlisted for Live Betting Product (Supplier) at the SBC Awards 2025.
FootAR ▶︎ Bring Reality Into Play
What should people step into?
Tell us what you already have: data, places or products. We'll show you what is possible.