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Recognitionand events.

Awards, talks, research and the stages where we have shown FootAR since 2020, each with its source.

Built in Madeira.Recognised abroad.

Recognition and press
David Olim receiving the Best Application award at the VR/AR World Expo 2025 in ShanghaiAward, May 2025Best Application, VR/AR World Expo, ShanghaiFootAR won Best Application at the VR/AR World Expo in Shanghai. David Olim accepted the award on stage.
  1. September 2025ShortlistLive Betting Product (Supplier), SBC Awards 2025
  2. May 2025AwardBest Application, VRAR World Expo 2025
  3. January 2025ShortlistPitch ICE 2025
  4. November 2024RankingTop 25 Portuguese startups, Scaleup Portugal 2024
  5. November 2023AwardSME Europe Awards 2023

The full record

A shortlist is not a win and a speaking slot is not an award. Every line says which one it is. Show all 11

Company award

Founder distinction

  • May 2025Prémio Empreendedorismo 2025, ACIFThe Funchal Chamber of Commerce (ACIF-CCIM) recognised David Olim on Madeira Entrepreneurs' Day.DN Madeira

Shortlist

Ranking

  • November 2024Top 25 Portuguese startups, Scaleup Portugal Report 2024FootAR ranked among the 25 most promising Portuguese startups in the report by BGI and EIT Digital, as reported by ECO.ECO

Speaker

Media feature

  • October 2026The Next Big Idea, SIC NotíciasFootAR featured in the programme's episode on Madeira's games ecosystem, produced within the eGames Lab mobilising agenda.Watch on YouTube

Exhibition

Research

Milestones

Based on public sources and our own records. Recognition and press, with sources, are on the press page.

  1. 2020
    • FOOTAR incorporated in Funchal, Madeira (August)
  2. 2022
    • Investment from Portugal Ventures
    • First club partnership, CD Nacional
  3. 2023
    • SME Europe Award, European Parliament
    • R&D entity recognised by ANI
  4. 2024
    • Apps on iPhone, Android and Meta Quest
  5. 2025
    • Best Application, VRAR World Expo, Shanghai
  6. 2026
    • Match Passport with DN Madeira for the World Cup
Show all milestones
2020
First AR prototype: a 3D stadium on a table
2021
NOS and AWS 5G Accelerator
HYPE Global Virtual Accelerator
2022
Incubation at Startup Madeira
2023
SC Braga Innovation Hub and GSIC
eGames Lab research agenda begins
2024
Euro 2024 in 3D with Jornal de Notícias
Virtual stadium for SC Braga fans
Top 25, Scaleup Portugal Report
2025
SBC Awards shortlist
FC Porto vs Benfica in AR with Record
Speaker at SBC Summit and World Football Summit
2026
XperimentAR on Apple Vision Pro
On SIC Notícias' The Next Big Idea

Asked to explainwhere XR is going.

Talks, research and interviews on XR in sport, betting and media. All recognition and press

On stage

In research

In the press and on air

8 more

Out there,in person.

Stages, stands and stadiums where we have shown FootAR.

  • FootAR receiving the Best Application award on stage at VRAR Expo China 2025

    Best Application, VRAR World Expo, ShanghaiMay 2025

  • A visitor wearing Apple Vision Pro at the FootAR stand

    Apple Vision Pro demo at the FootAR stand2026

  • A panel on stage at World Football Summit Riyadh

    World Football Summit, RiyadhDecember 2025

  • SBC Awards screen listing the Live Betting Product (Supplier) shortlist, including FootAR

    SBC Awards shortlist, LisbonSeptember 2025

  • David Olim speaking on the gamification panel at SBC Summit

    The Five Steps of Gamification, SBC Summit, LisbonSeptember 2025

  • A visitor trying FootAR on Apple Vision Pro at SBC Summit

    SBC Summit, LisbonSeptember 2025

  • The eGames Lab delegation at its Gamescom stand

    Gamescom, eGames Lab pavilion, CologneAugust 2025

  • FootAR on the VRAR Expo China 2025 stage with the Best Application of the Year award

    Award ceremony, VRAR Expo China, ShanghaiMay 2025

  • The eGames Lab delegation at its stand at VRAR Expo China 2025, with the FootAR banner

    eGames Lab stand, VRAR Expo China, ShanghaiMay 2025

  • Pitching FootAR at ICE Barcelona

    Pitch ICE, BarcelonaJanuary 2025

  • A panel on the AWS stage at Web Summit

    Web Summit, AWS stage, LisbonNovember 2024

  • The SC Braga Innovation Hub cohort in the stadium stands, holding SC Braga shirts

    SC Braga Innovation Hub2023/24

  • David Olim receiving the SME Europe award at the European Parliament

    SME Europe Awards, European Parliament, BrusselsNovember 2023

  • The SME Europe award certificate for David Olim and Baltasar Sousa, held up at the SME Connect Summit

    SME Connect Summit, European Parliament, BrusselsNovember 2023

  • FootAR boards along the pitch at Estádio da Madeira

    Matchday at Estádio da Madeira, CD Nacional2022/23

  • David Olim at a CD Nacional press conference, with the FootAR sign on the desk

    Press conference with CD Nacional

  • David Olim pitching FootAR on the VivaTech Pitch Contest stage

    Pitch Contest, VivaTech, Paris

  • David Olim presenting “Sports × Gen-Z” on stage at Immerse Global Summit

    Sports × Gen-Z talk, Immerse Global Summit

David Olim, host of Na Babujinha duma Startup

Our podcast, in Portuguese

Na Babujinha duma Startup

Produced with Diário de Notícias da Madeira: David Olim and the FootAR team on technology and the day-to-day of a startup, with guests from the press, tech and local business.

All episodes on DN Podcasts

Backed and recognised by

Selected for accelerator programmes

FootAR ▶︎ Bring Reality Into Play

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